Our Director General highlights pitfalls of selling services overseas at Going Global

Wed 23 Mar 2016
Posted by: IOE News
IOE News

Our Director General, Lesley Batchelor OBE, will take to the platform with a high-profile panel of expert speakers at Going Global, Europe’s leading exhibition for businesses looking to expand internationally or set up overseas operations which takes place at ExCel London  on the 11th & 12th of May 2016.

The Institute is delighted to once again partner with Going Global – an unmissable opportunity for businesses to network and gain information or assistance in exporting their products or setting up overseas operations. With the need to extend into new areas outside the easier European markets, this event will focus business minds on where and how to reach these international clients.

It is estimated that the venue will host 3000 business visitors over two days, including CEOs, managing directors and other key business decision-makers.

Lesley is among the top minds in international business who are presenting at the event.  Focusing on Selling Law Services Overseas, Lesley will share some of the pitfalls of visiting, liaising with or interacting with colleagues and partners in other countries. The Director General will also discuss how to make a good impression, how to stand out in the marketplace – and how business owners and their teams can differentiate themselves and their companies from the opposition.

Fellow speakers include Michael Campbell, founder of AET Global Group, who will look at how businesses go from humble beginnings to global enterprises and Sadiq Hamou, associate director for sales and new business at the Qatar Financial Centre who will outline the ins and outs of doing business in Qatar. The line-up also includes Arden Ng co-founder and CEO of In-Ops Limited which provides international business consulting services who will examine the tax and finance consequences of doing business overseas.

Said Lesley: “Going Global is the only exhibition and conference committed to helping your business reach its international potential and ensure it gets the maximum return from overseas markets. There’s no other event of this nature around, making it unmissable to those with the ambition to ‘go global.’ Visitors can gain this insight into how to succeed overseas for absolutely free so claim your ticket here as they are running out very quickly.”

In addition to the expert speakers, over the two days, visitors will also find free seminars, workshops, live demonstrations, networking, master classes and panel debates – all designed to help boost their awareness and skills in global trading.

For more information, please visit the Going Global website. If you would like to attend, you can register for free.

Visit the IOE website for more information about our training, qualifications and business membership, or contact us if you have any questions.