Powerful partnership: UAE Minister of the Economy, H.E. Sultan Bin Saeed Al Mansoori, and the IOE’s Craig Smith launch the new guide.
The Bulgari Hotel, Knightsbridge, London, was the suitably prestigious venue for the launch of a major new export guide, Doing Business in the UAE, jointly produced by the IOE and the United Arab Emirates Ministry of Economy.
The highly informative printed and online publication was introduced to an audience of 200 UK export businesses and delegates from the UAE Ministry of Economy and embassy staff by Minister of the Economy, H.E. Sultan Bin Saeed Al Mansoori, and IOE chairman, Ian Taylor.
The main objective of Doing Business in the UAE is to provide SMEs with basic knowledge about the United Arab Emirates; an overview of the economy, business culture and potential opportunities; and identify the main issues regarding initial research, market entry, risk management and cultural and language issues.
The publication provides a route map of the way ahead, together with signposts to other sources of help.
It is available as an A5 220 page, full-colour, glossy booklet, which is being distributed around the country by UKTI’s network of international trade advisers, UKEF financial advisors and 30 regional Chambers of Commerce. It can also be found at www.uae.doingbusinessguide.co.uk, where it may be downloaded as a pdf and as a free mobile app for iPhone (at the App Store) and Android (at Google play). Simply search ‘Doing Business Guides’ to download!
Sheik Al Mansoori said: “The UAE is one of the UK government’s designated High Growth Markets, and in 2014 was the UK’s 12th largest export market for goods globally (up from 15th in 2011). It is also the UK’s largest export market in the Middle East and North Africa. Around 40% of those exports are re-exported around the region, a testament to the UAE’s importance as a regional hub.
“Figures released by the UK’s Office for National Statistics at the end of 2014 showed that bilateral trade between the UAE and the UK had reached £12.36 billion (AED 72 billion) in 2013. This means that the £12 billion (AED 70 billion) target for 2015, which the two governments set in 2009, had been met and surpassed two years ahead of the deadline.”
Ian Taylor added: “The IOE’s mission is to enhance the UK’s export performance. This is principally achieved by providing education and training, coupled with practical business support services.
“The ‘Doing Business in …’ guides are key to this and we are delighted to have partnered the Ministry of Economy on this fine, practical publication that will encourage trade between our two countries.”
The IOE’s Director General, Lesley Batchelor OBE, commented: “The UAE edition is the latest in a line of booklets that includes essential information on Russian, Arabic, Spanish, German and Chinese markets.
“It speaks volumes for the regard in which they are held internationally that the UAE Ministry of Economy worked with us on its production. We are hugely grateful to everybody there for their cooperation and support and, of course, to Sheik Al Mansoori for taking the time to launch it to the world.”
IOE Doing Business Guides are available on the iTunes App Store and Google play