Award in International Marketing

The Level 4 Award in International Marketing provides students with an understanding of the basic marketing concept and the principles and practices of international marketing developing an understanding of the part culture plays in the sales process. Students learn to interpret the market environment, carry out appropriate research, analyse information accurately and devise appropriate marketing plans for the international environment.

The course comprises a single module from our Level 4 Diploma in International Trade.

The maximum study period for this course is 2 years, however it can be completed within 4 months.

Learning outcomes

By the time you have finished this qualification you will be able to:

1. Understand the key marketing elements which lead to international trade success

2. Apply current marketing theories to practices in international trade

3. Understand effective international market research and analysis processes

Units of study

This section deals with the background to International Marketing, implementing market analysis and the critical areas for analysis:

The marketing concept
The Marketing Plan
Marketing Strategy
Marketing Communication Channels
Operating Marketing challenges
International Marketing
Types of International Marketing
International Market Analysis
International Market Research
Buyer behaviour analysis
International Competition analysis
Country analysis
Cultural influences on international trade

This section deals with target market selection, development of a marketing plan, measuring business performance, dealing with overseas clients and structuring the business for overseas trade

Selection of a target market
Market segmentation
Market entry modes
Product Positioning
Developing International brands
International Pricing
International Distribution
International Marketing Communication
Marketing Performance Analysis
Finding and dealing with International Clients
Structuring a Business for International Trade
Measuring Export Marketing & Sales Performance

All study is delivered online with tutor support. Find out more here.

Course fees:

Enrolment fee £550.00

Student Registration (one year student membership) £118.00

Assessment fees £130.00

To apply for the Level 4 Award in International Marketing, please use the 'Apply now' button or send an email requesting an application form to course.enquiries@export.org.uk

To discuss our qualifications:
Call +44 (0)1733 404400
Email course.enquiries@export.org.uk