The Institute of Export & International Trade's tutors and members of its academic faculty have a wealth of experience and expertise in all aspects of international trade.
Chief Examiner Institute of Export and International Trade
Sharon Loane, PhD, PGChep is a Senior Lecturer in International Business
at Ulster University’s Business School, and a Fellow of the Higher
Education Academy (FHEA). She has deep links across Europe, and is
visiting Professor at the University of Bergamo, Italy, and a visiting
scholar at Hochschule Kempten, Germany. She regularly works on large
transnational projects funded by the European Regional Development Fund
(ERDF) Northern Periphery Programme 2007-2013 (SECRE) and the Northern
Periphery and Arctic Programme 2014-2020 (NEES2, Seed2Sustain, and
ChatPal), the European Commission Atlantic Area Programme, Interreg
2014-2020, (Trailgazers) and Erasmus+ KA205 (ConnectedLearning). She
also has extensive project and knowledge-transfer experience
(IntertradeIreland, InnovateUK, InvestNI, Enterprise Ireland).
has key faculty links in the UK and Europe; she is an executive
committee member of the Academy of International Business (UK&I
Chapter), a member of the Institute for Small Business and Enterprise
and the European International Business Academy. She is a member of
IEScholars.net (500 members, 40 nations), which supports International
Entrepreneurship research and education. She regularly serves as an
external examiner at several UK and Irish Business Schools for example,
Technological University Dublin, University of Edinburgh, University of
Aberdeen and the Alliance Manchester Business School. She is an Expert
evaluator for EU H2020, ‘Fast Track to Innovation/SME Instrument Phase
1/2 Programmes – Theme – Transport/Energy; and an Evaluator for the
National Science Council of Poland (NCN).
Sharon publishes in high quality
peer review academic journals, for example, Journal of World Business,
International Business Review, International Marketing review and
International Journal of Small Business & Enterprise, she is
currently an Editorial Board Member of the Critical Perspectives in
International Business Journal.
Dick Brentnall FIEx
Dick has spent many years working in senior marketing, sales and training positions for prominent international and UK companies. His responsibilities have ranged from the marketing and selling of consumer products through to retailing.
Whilst his early career was spent working in the UK, he subsequently gained substantial practical international export marketing and sales experience in Europe, Middle East, West Africa, the Far East and, for at least eight years, living and working in the Americas.
In 1996, Dick set up an export business development and training consultancy. He works with clients in the UK public and private sectors as well as undertaking overseas assignments particularly in the USA. His focus is on International Marketing, Strategy & Sales.
The Institute of Export & International Trade is a long-standing client and currently Dick is Course Tutor for Level Five - International Marketing Strategy and Level Four - International Marketing.
Dr. Liz Mason, LL.B (hons), MIEx (Grad), FHEA
Liz Mason is an award-winning graduate of the IOE&IT and has worked for the IOE&IT for over 20 years, as distance learning tutor, module examiner, moderator and trainer. Liz has taught for over 10 years at University postgraduate and undergraduate levels at three leading UK Universities in business and management subjects, primarily at the University of Leeds. During this time, she completed her doctoral research examining intellectual property rights protection and enforcement strategies of MNEs in China and India, which she undertook in the Centre for International Business, University of Leeds. Her teaching in higher education includes delivering courses in International Business Management, International Economic Environment, European Business, Managing and Exploiting Intellectual Capital and Globalisation of Innovation. She has also participated in an online distance learning courses including a Management for Innovation MOOC and through scheduled webinar sessions.
Liz is a law graduate (LL.B hons) from the University of Leeds and highly experienced professional in international business, with over 30 years’ experience in the private sector, public sector and higher education. She has worked in industry primarily for SME manufacturing firms in the chemicals, textile and printing industries. In the public sector Liz has worked in a consultancy role as an international trade advisor and has been instrumental in the development and implementation of international business support programmes for firms within the Yorkshire & Humber region.
For the last ten years Liz has delivered executive education training programmes to firms both at UK and international institutions. Training courses include Contract Law for Business, International Business Management, International Contracting and Contract Negotiations; Understanding Incoterms 2010, Contracts for Beginners; Introduction to Importing; Export Documentation and Customs Procedures; Contract, Finance, Risk management and Logistics in International Business. Liz has also taught and delivered training sessions on firm strategies for the protection and enforcement of intellectual property rights.
Fellow of the Higher Education Academy (FHEA) Professional recognition for teaching and learning in Higher Education
International Schools of Business Management (ISBM) International Teachers Programme
University of Leeds Teaching Award (ULTA-1)
Professional Trainers Certificate, Chartered Institute of Environmental Health (CIEH)
Owner Exportaid - April 2002-Present
John has run his own international trade consultancy Exportaid since 2002 and has helped companies across industry sectors to access many more export markets.
- He has been involved in international sales for more than 30 years: 8 years selling woodworking machinery into North America, West and Southern Africa, the Middle East, and India; and 8 more selling floor covering products throughout Europe and Scandinavia and into Turkey and Russia; the remainder helping companies to sell their products and services overseas.
- Key skills include planning, negotiation, researching international markets and ‘specification selling’.
- Sometimes travelling on behalf of client companies to open up new markets and build selling infrastructure, John also trains sales people in their roles, mentoring by example.
- Exportaid’s clients cover a number of industry sectors, from construction materials and environmental products to healthcare & medical, food & drink, craft jewellery, digital media, and music distribution.
Director of Special Projects, Institute of Export & International Trade - January 2016 to Present
As Director of Special Projects with the UK Institute of Export, John is involved in delivering international trade training programmes both in the UK and internationally, currently the main trainer for a project with the European Bank for Reconstruction & Development (EBRD) that covers the Balkans, former CIS States, the ‘Stans’ (Tajikistan, Kyrgystan, Kazakhstan), North Africa, and as far East as Mongolia. John mentors delegates via Skype for a year following each course.
- He is also a tutor for five IOE course modules: Fundamentals of International Business, Introduction to International Trade Management, The Global Marketplace, Management of International Trade, and Practical Global Trader.
- John also occasionally works as a lecturer/seminar leader for Open to Export.
Having played the guitar for over 40 years, John finally recorded his first album in 2016. He has a very wide taste in music, from folk and rock to more progressive folk and blues, reggae and punk. John has a passion for the outdoors and for British history and loves to walk and breathe fresh air. It’s an interesting life and every day is a gift.
Kevin Shakespeare FIEx
Specialist in Finance
Kevin has been involved in the world of trade, from a young age of just 17 working in a small business, to joining National Westminster Bank, The Bank of Scotland and Lloyds Bank, carrying out a variety of roles in senior positions covering the world of trade and dealing with businesses of all sizes.
Kevin sits on several committees and boards involved in directing the world of business, trade and education. Professional and industry qualifications have been achieved with a number of organisations including The Association of Corporate Treasurers, The Institute of Financial Services and British International Freight Association.
Kevin provides training to students covering trade, business and finance.
Rachel Stockton MIEx
Rachel Stockton has over 20 years working for a major FTSE 250 company.
Originally employed as the Buying Administrator, with responsibility
for the VAT, she quickly gained knowledge of the Buying function,
leading her onto the path of international business.
Realising she enjoyed the import/export side of the business, Rachel
started studying with the IOE&IT, taking the Advanced Certificate in
International Trade. She followed this with the Diploma in
International Trade, achieving the award for the Highest Score for
Practical Global Trading. Three years later she consolidated her
knowledge by studying and passing the Diploma in World Customs
Compliance & Regulations, for which she attained a distinction. She
has been a member of the IOE&IT for the past 9 years.
Whilst working for the FTSE 250 company, Rachel developed and
implemented the Group’s UK and International Customs and Compliance
department. Later she consolidated the Import/Export and Customs/VAT
functions into one department and was promoted to Head of this new
Recently, she has established her own company offering a range of
services including International Trade advice, Import, Export, VAT and
Holly Tonge MIEx (Grad), BSc, MBA, IOE&IT Director of Special Projects
Holly has worked in international trade her whole career, most
recently as a senior consultant managing
projects including AEO, customs
warehousing and other customs authorisations. Holly’s background is in
the freight forwarding industry, which provided her with extensive
experience of imports, exports, transit, warehousing and customs
In 2018 Holly established her own business providing customs consulting
services for a number of businesses in sectors such as food &
beverage, retail, automotive and chemical.
Jon Walden FIEx
Jon Walden is Principal Consultant in Customs and Trade Facilitation at Crown Agents, with over 30 years’ experience in international trade including sales, freight forwarding, marketing, finance and compliance roles. He provides technical consultancy, training inputs and advisory services in international contracting, international supply chain, WTO/WCO systems and requirements, international trade procedures, shipping / freight procedures, trade facilitation, supply chain security, warehousing, trade finance, export strategy and promotion and customs reform and modernisation projects. Jon is an accredited trainer to the public sector, trade associations and private companies in these areas, and considered a thought leader in global customs, transport, logistics and trade facilitation issues. He is a Fellow of the Institute of Export and International Trade and of the Institute of Freight Professionals, and sits on the Roster of Experts for ICC, UNCEFACT and UNCTAD. He also serves as a facilitator to the Commonwealth Secretariat on Export Competitiveness (in developed and developing countries) and is a regular speaker at high-profile conferences including the Africa Cashew Alliance, Borderless Alliance, PMAESA and Intermodal Africa, and has addressed the Kenya Trade Facilitation Committee. Jon was guest speaker at the 2016 Zimtrade export competitiveness conference in Harare. He was the Customs and trade procedures expert on USAID’s NEXTT (Nigeria) project and also carried out a World Trade Organisation Trade Facilitation Agreement assessment in Cambodia. He has developed an export procedures, export finance, and competitiveness programme for EBRD aimed at capacity enhancement for SMEs, delivered in Ukraine, Belarus, Moldova and Romania. Jon has provided technical inputs on projects funded by DFID, USAID, AfDB, EBRD, EU, DIT, JICA, Commonwealth Secretariat,. AsDB and FCO in East Africa, West Africa, Southern Africa, Middle East, ASEAN Region, Central Asia, Eastern Europe and Western Europe.
Jon is a tutor for the Institute of Export and International Trade and has had three books published on international trade topics. He regularly contributes thought pieces to international trade and logistics publications and journals.