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Selecting a market
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So, you've made the decision to invest into a new overseas territory - but which is the right one for you? In this section you'll find expert advice on country selection and essential research for launch into your new market.


Selecting A Market
Doing Business Guides
Corruption Perceptions Index

selecting a market

  Doing business guides

map of corruption perceptions index

One of the keys to success in an international market is the choice of market to work in, with a properly thought through market strategy


Our series of guides are designed to advise and assist UK companies when looking to opportunity-rich overseas markets.


Based on expert opinion, the Corruption Perceptions Index measures the perceived levels of public sector corruption worldwide.

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Market Research
Ease of Doing Business
Understanding Local Regulations
Market research

Ease of doing business chart

  Understanding local regulations

Market research can be time consuming but in the long run it can reduce exporting risks and help you to avoid costly mistakes.


Created by the World Bank Group, economies are ranked on their ease of doing business, from 1–190 (1=most business-friendly regulations).


Doing business in any market involves understanding local regulations; these range from local laws to tax and other requirements.

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Back to basics: the Middle East and Africa
India Online: Finally Coming Of Age?
New Zealand - a land of hobbits, hills and hospitality

Middle East image

  India image   Aukland skyline
The World Bank's World Integrated Trade Solution has reported that Saudi Arabia's import levels stand at $163.8bn, with Nigeria's reaching $46.5bn.             

One of the world's fastest expanding economies, India is full of opportunities. One particular commercial opportunity arises from the number and profile of Indian internet users.


A land famed for its great beauty and its abundance of sheep. It may be half way around the world and in a totally different time zone, but there is something oddly familiar for us Brits.

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How to maximise US trade opportunities
Top 10 tips for getting involved in business in sub-Saharan Africa 
Harnessing vibrant opportunities in Latin America

Uncle Sam

  Photo of African desert   Map of South America

We have, in the main, enjoyed and shared a long history with the US. However there are core differences and understanding these is key to forging successful US exporting relationships.

  Sub-Saharan Africa combines a growing middle class, rapidly developing economies and a youthful population reaching working age. But the variations from country to country are dramatic.   Latin America is far from homogeneous. It's a region of twenty countries that can't necessarily be lumped all together. But there opportunities right now for UK exporters.
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Anti-Corruption Portal: Free Country Reports
Ireland - the ideal first-step market for UK exporters
Financial sanctions - what exporters need to know

Photo of Argentina

  shamrock on Irish flag   map of world with money and the words sanctions

Free anti-corruption compliance and risk management resources, including a collection of free anti-corruption country reports.

  Ireland is a good place for UK businesses to try exporting for the first time. It is nearby and British companies will find the business landscape familiar.   The EU and the UK currently have sanctions in place against numerous countries, or certain individuals and entities. Extra care is needed when doing business.
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