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Leadership team

Meet the IOE&IT leaders

The IOE&IT Leadership team is responsible for strategic planning and operation of the Institute - setting its priorities and allocating resources.

A team of eight directors led by director general Marco Forgione directs the IOE&IT's activities, having worked across various disciplines and vertical sectors including government, retail, FMCG, telecoms, aviation, media, financial services and trade associations.

The directors bring diverse perspectives and insights to the Institute as a global membership body and trusted interlocutor between the international trade community and its stakeholders.

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Marco Forgione

Marco Forgione

Director General

An organisational development specialist, Marco has a proven track record leading B2B trade bodies through periods of regulatory and market change.

Marco was appointed director general of the IOE&IT in January 2020, leading the charity forward through training and education. The Institute has gone from strength-to-strength under Marco’s leadership, including significantly increasing its work overseas and in developing nations.

Milestones include the IOE&IT’s success as part of the consortium that in September 2020, won the contract to provide HMRC’s post-EU exit border programme, the Trader Support Service (TSS), to ensure the continuing flow of goods between Great Britain to Northern Ireland.

Parliamentary role
After graduating from LSE with a degree in geography, Marco took a parliamentary role within the Department of Environment & Urban Affairs.

Kelly Rawles

Kelly Shaw

Chief Operating Officer

A skilled, results-driven senior management professional with 11-plus years’ experience in commercial management, Kelly has a strong track record in leading operations, driving productivity and profitability while delivering superior results.

Kelly is playing a lead role in the transformation of the IOE&IT, where she has managed the organisation’s expansion from 15 team members to more than 150. This includes recruiting one of the UK’s largest talent pools of trade and customs specialists.

Together with director general Marco Forgione, Kelly is steering the IOE&IT as the leading organisation in the promotion of international trade worldwide through education, training and business support services.

A former team leader at BNP Paribas, Kelly has led complex projects and directed operations that improve productivity, efficiency and effectiveness.

Adrian Williams

Adrian Williams

Director of Sales & Marketing

Adrian joined the Institute of Export & International Trade in June 2023, to lead as Director of Sales & Marketing.

Adrian has had an extensive career in sales and marketing within B2B environment, driving products, solutions and services to SME, enterprise and public sector organisations, with IT, telecommunications and manufacturing sectors. Over his 20+ years in senior management roles, he has worked for large brands including, Microsoft, Nokia, T-Mobile & Orange. 

An organisational development specialist, Marco has a proven track record leading B2B trade bodies through periods of regulatory and market change.

Marco was appointed director general of the IOE&IT in January 2020, leading the charity forward through training and education. The Institute has gone from strength-to-strength under Marco’s leadership, including significantly increasing its work overseas and in developing nations.

Milestones include the IOE&IT’s success as part of the consortium that in September 2020, won the contract to provide HMRC’s post-EU exit border programme, the Trader Support Service (TSS), to ensure the continuing flow of goods between Great Britain to Northern Ireland.

Parliamentary role
After graduating from LSE with a degree in geography, Marco took a parliamentary role within the Department of Environment & Urban Affairs.

A skilled, results-driven senior management professional with 11-plus years’ experience in commercial management, Kelly has a strong track record in leading operations, driving productivity and profitability while delivering superior results.

Kelly is playing a lead role in the transformation of the IOE&IT, where she has managed the organisation’s expansion from 15 team members to more than 150. This includes recruiting one of the UK’s largest talent pools of trade and customs specialists.

Together with director general Marco Forgione, Kelly is steering the IOE&IT as the leading organisation in the promotion of international trade worldwide through education, training and business support services.

A former team leader at BNP Paribas, Kelly has led complex projects and directed operations that improve productivity, efficiency and effectiveness.

Adrian joined the Institute of Export & International Trade in June 2023, to lead as Director of Sales & Marketing.

Adrian has had an extensive career in sales and marketing within B2B environment, driving products, solutions and services to SME, enterprise and public sector organisations, with IT, telecommunications and manufacturing sectors. Over his 20+ years in senior management roles, he has worked for large brands including, Microsoft, Nokia, T-Mobile & Orange. 

Chris Martin

Chris Martin

Director of External Affairs

Chris joined the IOE&IT as director of external affairs in January 2023, bringing two decades of experience in corporate communications and public affairs. He leads a department responsible for corporate reputation, government relations and public affairs, policy and international engagement, and our offices in Brussels, Hong Kong and Kenya.

Prior to joining IOE&IT Chris worked in communications consultancy for global agencies including Ketchum, Hume Brophy and Bell Pottinger, advising clients ranging from multinational corporations and FTSE 100 companies to trade associations and NGOs. 

Vicky Picture

Vicky Goddard

Academy Director

As Academy Director of the IOE&IT, Vicky leads a team of 30+ customs and trade consultants designing and delivering training, qualifications, consultancy services and apprenticeships. Vicky is an accredited customs and trade specialist with more than 20 years’ industry experience working for large supply chain and automotive firms.  At Jaguar LandRover Ltd, Vicky was part of the Brexit preparation team, upskilling team members and preparing logistics partners to ensure minimal impact resulting from Brexit and ensuring least disruption possible in the transition.

An accredited customs professional, having completed a Business Management Degree with Honours through Coventry University and the Diploma in World Customs Compliance & Regulations with the IOE&IT, Vicky specialises in customs compliance using her knowledge to provide the right service and products for businesses including helping them to implement the regulations to ensure best practice across supply chains. 

Kevin Shakespeare

Kevin Shakespeare FIEx

Director of Strategic Projects and Int. Development

An advocate for international trade for more than 40 years, Kevin is highly respected within the international trade community. He has facilitated cross-border trade for thousands of UK businesses and been pivotal in designing and delivering new documentation and processes pre- and post-Brexit.

He is currently leading the IOE&IT’s trade digitalisation work, with a focus on the UK Single Trade Window and Ecosystem of Trust.

Formerly the IOE&IT’s director of stakeholder engagement and then Academy Director, Kevin was involved in developing the Diploma in World Customs Planning and Compliance, a Foundation Degree in International Trade and the Northern Ireland Customs and Trade Academy (NICTA).

Kevin has led many trade initiatives in the UK and internationally, including work with Invest NI, Scottish Enterprise, UK Export Finance and Saudi Export Development Authority.

He is a United Nations-approved trainer and author of a best-selling book, Trade for Good.

Chris joined the IOE&IT as director of external affairs in January 2023, bringing two decades of experience in corporate communications and public affairs. He leads a department responsible for corporate reputation, government relations and public affairs, policy and international engagement, and our offices in Brussels, Hong Kong and Kenya.

Prior to joining IOE&IT Chris worked in communications consultancy for global agencies including Ketchum, Hume Brophy and Bell Pottinger, advising clients ranging from multinational corporations and FTSE 100 companies to trade associations and NGOs. 

As Academy Director of the IOE&IT, Vicky leads a team of 30+ customs and trade consultants designing and delivering training, qualifications, consultancy services and apprenticeships. Vicky is an accredited customs and trade specialist with more than 20 years’ industry experience working for large supply chain and automotive firms.  At Jaguar LandRover Ltd, Vicky was part of the Brexit preparation team, upskilling team members and preparing logistics partners to ensure minimal impact resulting from Brexit and ensuring least disruption possible in the transition.

An accredited customs professional, having completed a Business Management Degree with Honours through Coventry University and the Diploma in World Customs Compliance & Regulations with the IOE&IT, Vicky specialises in customs compliance using her knowledge to provide the right service and products for businesses including helping them to implement the regulations to ensure best practice across supply chains. 

An advocate for international trade for more than 40 years, Kevin is highly respected within the international trade community. He has facilitated cross-border trade for thousands of UK businesses and been pivotal in designing and delivering new documentation and processes pre- and post-Brexit.

He is currently leading the IOE&IT’s trade digitalisation work, with a focus on the UK Single Trade Window and Ecosystem of Trust.

Formerly the IOE&IT’s director of stakeholder engagement and then Academy Director, Kevin was involved in developing the Diploma in World Customs Planning and Compliance, a Foundation Degree in International Trade and the Northern Ireland Customs and Trade Academy (NICTA).

Kevin has led many trade initiatives in the UK and internationally, including work with Invest NI, Scottish Enterprise, UK Export Finance and Saudi Export Development Authority.

He is a United Nations-approved trainer and author of a best-selling book, Trade for Good.

Mark Gordon

Mark Gordon

Chief Financial Officer

Mark joined the IOE&IT in January 2024 bringing extensive experience in corporate financial affairs and commercial management. Mark leads the Finance team which is responsible for all financial reporting, treasury, and financial control across all elements of the charity.

Prior to joining IOE&IT Mark worked in professional services and information technology companies in finance and commercial directorship roles. 

Mark joined the IOE&IT in January 2024 bringing extensive experience in corporate financial affairs and commercial management. Mark leads the Finance team which is responsible for all financial reporting, treasury, and financial control across all elements of the charity.

Prior to joining IOE&IT Mark worked in professional services and information technology companies in finance and commercial directorship roles.