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International Customer Service
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International customer service plays an important role in a global organisation's ability to generate revenue stream and forms an integral part of the global leadership programmes. A customer service experience can change the entire perception a customer has of the organisation.

The Institute has teamed up with 3CN, a leading cross-cultural risk management company, to develop a unique, flexible and cost-effective one-day course.

The course, which draws on over twenty years of extensive international experience and research, will prepare staff for all stages of dealing with customers from various cultures and answer the following questions: 

  • What are the attitudes to customer service across the globe?
  • What steps of the customer journey are most important in China, India, Middle East, USA, etc.?
  • Can you recognize the true customer needs, breaking the language barrier and reading body language?
  • How do you manage difficult customers and deal with crisis in various cultures?


Who should attend

  • Staff involved in international customer service


Learning outcomes

By the end of this programme, attendees will be able to:

1. Manage their international customer service effectively, understand various cultural attitudes to customer service and customer support.

2. Analyse and understand international customer needs, decoding body language, dealing with customers across the language barrier, avoiding the risk of causing offence.

3. Recognise and utilise different, country-specific customer service techniques and the powers of persuasion,

4. Understand culture specific attitudes to:  questioning, service expectations, attitude to time and deadlines.

5. Manage misunderstandings and conflicts, deal with emergencies in accordance with national expectations of various cultures. 



The Presenter - Anna Shevchenko MPhil

Before starting and building 3CN, Anna worked with key government and industry decision makers in Britain, across Europe and CIS  as a consultant, specializing in cross-cultural problems in business development and cross-cultural conflict management. Previously she worked in business development for two major British corporations.


Member price - £299 + VAT

Non-member price - £399 + VAT

Join the Institute from as little as £70 and save over £100 on your training course!


Continuing Professional Development (CPD)

This course is CPD certified - 12.5 points


Dates and locations

Start date

End date


30/04/2019 30/04/2019
London Book Now 




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an introduction to importing    International Business Essentials    Brexit workshop
An Introduction to Importing   International Business Essentials   Post Brexit Planning Workshop



To discuss our training courses:
Call +44 (0)1733 404400