In partnership with China-Britain Business Council
China Without Fear – a workshop for British exporters
It's no secret that doing business in China requires a different mindset from what we're used to for dealing with "western" markets. For instance, there is a stronger emphasis on respect and hierarchy compared to in UK business relationships.
It is also important to understand that China cannot be treated as one single market. Whilst China's population is becoming increasingly urban, there are nonetheless various different regional economies and economic hubs. You will therefore need to research the regional economic and cultural differences that could impact the success of your product and develop the right strategy for each market.
Despite its challenges, the Chinese market can be an extremely lucrative long term investment for British businesses. China is already the world's largest economy on a purchasing power basis and since the economic reforms and 'opening up' policy of the late 1970s, China has experienced a period of rapid economic growth, averaging almost 10% per annum for the three decades up to 2010. Over this period China's economy effectively doubled in size every eight years!
This one-day training course will help guide you through the intricacies of doing business in this dynamic country.
09:00 Coffee and registration
09:30 Introduction from The Institute of Export
09:40 China Market Entry: opportunities for foreign businesses
10:20 Finding Partners and Building Relationships in China
11.30 Setting up in China- What's a WFOE?
12.15 Practical Issues of Business: getting paid, submitting taxes and repatriating profits
14.00 Marketing to Chinese Digital Consumers
15:15 Protecting your Intellectual Property
16.30 Tea Tasting and a Brief Discussion of Chinese Business Culture
The Presenter - Avi Nagel
Avi is a China Business Adviser for London. Originally from the US, he is a Mandarin speaker with four years of experiencing living in China. Having worked for a multi-national real estate company and then a Chinese investment management firm in Beijing, he understands the complexities of doing business in China and how Chinese investors look at investment opportunities. He worked for multiple years in real estate investment prior to moving to China and has a BA in Economics from Reed College.
Avi will be joined, in person or by live video link, by practitioners of business from, some of the world’s most exciting and challenging markets.
Member price - £299 + VAT
Non-member price - £399 + VAT
Join the Institute from as little as £75 and save over £100 on your training course!
Continuing Professional Development (CPD)
This course is CPD certified - 10 points
Before booking please make sure you read our training course terms and conditions. Booking a place on one of our training courses implies acceptance of these terms.
Dates and locations
To discuss our training courses:
Call +44 (0)1733 404400