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Advanced Sales and Marketing
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Please note, due to COVID-19 some course dates are being offered through a virtual classroom

sales chart on blackboard 


This course has been designed to incorporate and keep up-to-date with social media and the specific benefit this can have to a company selling overseas. This is not a social media course, but how certain areas can be used to help international sales and marketing.

Other key contact is coverage of the Bribery Act 2010 and Intellectual Property (IP), focusing on the implications of both in different markets for an exporting company.

Sales are generated by other companies being aware of their presence. This course will help companies do this whilst protecting their most importance assets.


Learning outcomes

  • Growing the market
    • New and Existing Sales Routes
  • Bribery Act 2010
  • Managing the process of international negotiations
  • Agreement - Key content - Activity
    • Intellectual Property
    • EU Agency Directive 86/653
  • Intellectual Property (IP)
    • Areas of a business that can be protected
    • Types of (IP)
    • Commercial benefits
  • Search Engine Optimisation (SEO)
    • Home based and International
    • Google tools
    • Geographical hosting
    • Overseas website management
  • International e-platforms
  • Online e-stores
    • e-payment systems
    • e-market places
  • Social media advertising
    • Social media for advanced export development
  • Underlying attitudes and values across the cultures - Activity
    • Religion and religious requirements
    • Attitude to service
    • Attitude to time
    • Food and drink
    • Building rapport
    • Delivering and gaining information
    • Do's and taboos
  • Working with interpreters
  • Reducing cultural anxiety
  • Culture specific attitudes
  • Applying knowledge to International Customer Services


Who should attend

This course is most suitable for people who have taken the IOE&IT 'Introduction to Sales and Marketing' course, and also marketing, export sales and PR departments.

The departments within a business that this course would apply to are:

  • Export Sales Management
  • Human Resources
  • Production Planning
  • Marketing and PR
  • Technical Support
  • Quality and Standards
  • Distribution
  • IT Support
  • Legal


The Presenter - John Reed

John has been involved in international sales for more than 30 years: 8 years selling woodworking machinery into North America, West and Southern Africa, the Middle East, and India; and 8 more selling floor covering products throughout Europe and Scandinavia and into Turkey and Russia.

John has run his own international trade consultancy since 2002 and has helped companies across industry sectors to access many more export markets.

Read more


Member price - £299 + VAT

Non-member price - £399 + VAT

*Please note that only Associate, Full and Business Members are eligible for this preferential rate.


Continuing Professional Development (CPD)

This course is CPD certified - 12.5 points


Before booking please make sure you read our training course terms and conditions. Booking a place on one of our training courses implies acceptance of these terms.


Dates and locations

Please note, due to COVID-19 some course dates are being offered through a virtual classroom

    Start date    



Related courses:    
Intro to Sales and Marketing    Post Brexit Planning    uk us export controls
Introduction to Sales and Marketing Post Brexit Documentation & Compliance  UK & US Export Controls: A Basic Understanding



To discuss our training courses:
Call +44 (0)1733 404400