Lunchtime Learnings Unlocking Africa: Strategies for UK businesses

Africa is set to be the next major growth market, with a population of over 1.4 billion people, including the fastest growing middle class globally.

This member-exclusive webinar will look at how UK businesses can make the most of the opportunities in the continent, including both the trade of goods and services. It will also look at the challenges and risks that African markets present.

The event will cover:

•            Africa’s economic landscape and key markets
•            The importance of regional economic communities (RECs) and the African Continental Free Trade Area (AfCFTA)
•            UK government support for entering African markets
•            Strategies for market entry and expansion
•           Case studies of UK businesses succeeding in Africa

The webinar will feature Eugene Waluvengo, the Chartered Institute’s Africa lead, based in Kenya, and a panel of Africa trade experts.