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Award in International Marketing

This level 4 course provides marketers with an understanding of the role that culture and different business practices play in the international sales process.

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Course duration
4 months
Delivery format
Microsoft Teams
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The Level 4 Award in International Marketing provides learners with an understanding of the basic marketing concept and the principles and practices of international marketing developing an understanding of the part culture plays in the sales process.

Learners learn to interpret the market environment, carry out appropriate research, analyse information accurately and devise appropriate marketing plans for the international environment.

The course comprises a single module from our Level 4 Diploma in International Trade.

This qualification consists of two sections of learning:

Units of study

This section deals with the background to International Marketing, implementing market analysis and the critical areas for analysis:

  • The Marketing Concept
  • The Marketing Plan
  • Marketing Strategy
  • Marketing Communication Channels
  • Operating Marketing Challenges
  • International Marketing
  • Types of International Marketing
  • International Market Analysis
  • International Market Research
  • Buyer Behaviour Analysis
  • International Competition Analysis
  • Country Analysis
  • Cultural Influences on International Trade

This section deals with target market selection, development of a marketing plan, measuring business performance, dealing with overseas clients and structuring the business for overseas trade

  • Selection of a Target Market
  • Market Segmentation
  • Market Entry Modes
  • Product Positioning
  • Developing International Brands
  • International Pricing
  • International Distribution
  • International Marketing Communication
  • Marketing Performance Analysis
  • Finding and Dealing with International Clients
  • Structuring a Business for International Trade
  • Measuring Export Marketing & Sales Performance

No formal qualifications are required for this course. All candidates must be 16 years or older to be considered for direct entry to the award.

As a rough guide you should expect to study for around 90 hours. You should expect to complete the award in around 4 months.  These are only guidelines as the study time will vary from learner to learner.

Learners will submit a summative assessment at the end of the two sections. The grade awarded determines the overall outcome of the course. All course content is delivered through supported distance learning, which are virtual classroom events accessed by Microsoft Teams.

Total course fee: £798

(Includes assessment and registration fee - 1 year's student membership)

 

Who is this online course for?

Those who are currently marketers who wish to develop their understanding of business practices within international sales processes.

To apply for the Level 4 Award in International Marketing, please use the 'Apply now' button or send an email requesting an application form to qualifications@export.org.uk 

To discuss our qualifications
Call: +44 (0)1733 404 410
Email: qualifications@export.org.uk