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The rules and requirements for using or referencing the Chartered Institute of Export & International Trade's logo or brand.
Where it has been agreed for you to use our logo on your website, social media or offline materials, please ensure the below brand guidelines are followed.
Modification or use of the Chartered Institute of Export & International Trade logo that does not follow our brand guidelines is not permitted.
Primarily, the logo should be ‘Navy’ or ‘Black’ when used on white backgrounds and ‘White’ when placed on dark or photographic backgrounds.
The logo should appear no smaller than 30mm/120px wide in print/digital applications respectively.
When positioning the logo on any application we ensure a MINIMUM border, equal to 25% height (H) of the ‘Coat of Arms’, to keep it clear of any text or graphic object
The ‘Primary’ logo MUST be used whenever possible, but there will
be occasions where the ‘Secondary’ logo will need to be used due to
format restrictions.
The same ‘clearspace’ guidelines apply – equal to 25% height of the ‘coat of arms’.
The logo should appear no smaller than 50mm/190px wide in print/digital applications respectively.
We suggest the colour combinations shown when using the logo. ONLY use the ‘Black’ or ‘White’ version of the logo on a coloured background.
If you are using the Chartered Institute of Export & International Trade's brand name, you must only refer to us as the below:
Any other shortened versions or acronyms are strictly not permitted.
If you are using the logo or the Chartered Institute's brand name on your website, social media or online platforms, or are referencing information produced by the Chartered Institute, please ensure the below:
If you have any questions, please email us at: contact-centre@export.org.uk
