Brazil is simply too big a market to ignore. It is the fifth-largest country in the world, with a population of approximately 190 million. It has one of the world’s most rapidly developing economies and a GDP per head that is greater than either India or China. It has natural resources in abundance, a developed industrial base, high standards in scientific research and substantial human capital.
Brazil is one of the four countries which, together with Russia, India and China, make up the so-called BRIC economies. The term was first used in 2001 by the investment bank Goldman Sachs which highlighted the huge potential of Brazil and recognised that, together with the other BRIC countries, it has the potential to be one of the most dominant economies in the world by 2050.
Economic reform in the 1990s brought stability to the country’s finances, putting behind it a history of boom and bust where high inflation and foreign debt hampered its development. Today, Brazil has the world’s sixth largest economy – by far the largest in South America, representing over 50% of regional GDP.
The UK enjoys a strong and historic trading relationship with Brazil, stretching back over 200 years. Today, Brazil remains the UK’s most important trading partner in Latin America, with bilateral trade exceeding £5 billion in 2013. The UK is also one of the largest investors in Brazil. However, there is strong evidence to suggest that many UK companies are not aware of the size and level of opportunity that exists in Brazil.
About the guides
The main objective of this Doing Business in Brazil Guide is to provide you with basic knowledge about Brazil; an overview of its economy, business culture, potential opportunities and to identify the main issues associated with initial research, market entry, risk management and cultural and language issues.
We do not pretend to provide all the answers in the guide, but novice exporters in particular will find it a useful starting point.
This FREE guide is available in 4 formats:
Available on the iTunes App Store and Google play