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The Marketing of Products and Services Internationally

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Price: £75.00
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This bite sized module covers the following topics:

Marketing of services internationally

  • Popular services in the international market place
  • Marketing internationally
  • Service characteristics and marketing
  • Implications

Marketing products and services internationally

  • Concerns for the marketer
  • Marketing management
  • Product policy
  • Branding
  • New Product Development
  • Process Development
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