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Strategic Factors Affecting International Marketing

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This Bite-Size Chunk covers the following topics

Strategic issues

  • The trading environment
  • The theory of comparative advantage

Barriers to trade

International trade institutions

  • The main trading groups
  • Types of agreements


  • The use of the term globalisation


  • Calculating extra costs and making quotations
  • Understanding the customer and competition
  • Parallel importing
  • Transfer pricing
  • Countertrade


  • Instruments of payment

Standardisation vs. localisation

  • Product adaptation benefits:
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