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Sources of Information and International Marketing Research Methods

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Price: £75.00
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On completion of this bitesize chunk the successful student will be able to:

  • Define the market for the organisation
  • Define the market for one specific product
  • Describe the competitive position of the organisation
  • Explain the rationale behind market research and the methods available
  • Identify and analyse buyer behaviour
  • Conduct international competition analysis
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