The Institute has partnered with award-winning Intellectual Property law firm, Virtuoso Legal, to offer a set of video learning modules concerning trade marks (or “trademarks” as they are known in the USA). With each module you will also receive a handy handout which covers the main points in the video.
You can purchase each video separately for £25+VAT (non-members £30+VAT) or purchase the complete series of 12 videos for £250 +VAT (non-members £310 +VAT), saving £50. To purchase the complete set please use the link at the bottom of the page.
Please note, the videos are password protected - these will be emailed to you, with the handout, upon purchase.
Module 1: What is a trade mark?
What is a trade mark? What can be protected with a trade mark? Answers to these questions and more can be in this first “Ten Minute Training” module from Virtuoso Legal’s principal Liz Ward.
In the second module of “Ten Minute Training” from Virtuoso Legal, Liz Ward explains how trade marks work. This includes: why trade marks important in business, examples of different kinds of trade marks, and how to create and look after a trade mark portfolio.
Module 3: Slogans, trade marks and clearance searches
There are a number of pitfalls you can fall foul of when registering a trade mark. Module 3 of the “Ten Minute Training” series looks at issues with slogans, non-distinctive and laudatory registrations – and why a clearance search is vital.
Module 4: International registrations and the Madrid protocol
A key benefit of registering a trade mark, is the ability to protect a brand in other countries, or even worldwide. In Module 4 of “Ten Minute Training” Liz talks to Virtuoso’s Lakmal Walawage about international registrations.
In the fifth module of Virtuoso Legal’s “Ten Minute Training” on trade marks, Liz Ward looks at both: how you can gain a valuation for your trade marks; and how you can then utilize your trade marks as bankable assets.
In the sixth module of Virtuoso Legal’s “Ten Minute Training” Liz Ward talks to Philip Partington about “passing off”. Liz and Phil discuss the difference between trade mark infringement and passing off – and how this reflects on registering trade marks.
Trade mark infringement is an incredibly complex area of IP law. In this, the seventh module of “Ten Minute Training” Liz and Phil look at what kinds of infringement can occur, how the law works, and some interesting examples.
There are several different defences that can be made against allegations of trade mark infringement. In module 8 of “Ten Minute Training” Liz and Phil discuss what these are, how they work, and remedies that can be employed.
A big problem that businesses face today, when it comes to their trade marks and brands, is online infringement In module 9 of “Ten Minute Training” Liz looks closely at the issues that arise from online activity.
Trade marks offer a massive opportunity to businesses to grow. In module 10 of “Ten Minute Training” Virtuoso Legal’s Liz Ward looks at the ways businesses can use their trade marks have to thrive in the marketplace.
Within business, it’s vital to understand who owns what when it comes to company assets. Never is this more vital than when a business is being sold or acquired. In the final “Ten Minute Training” module, Virtuoso Legal’s Liz Ward looks at the importance of ownership in trade mark matters.