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Reaching customers
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 People Chain


The importance of understanding how to talk to and reach your customers cannot be overemphasised. In this section we will explain some of the key considerations that will help your sales succeed internationally.


Routes to Export Markets
Successful International Marketing
Working with Agents & Distributors

routes to market

  International Marketing   handshake

When developing your export strategy, the route or routes into global markets are multiple and the route you choose will ultimately determine your success.


Marketing is a key element of successfully selling overseas. Once you have set up a presence in your chosen market, telling the world you are there is critical.


One of the main reasons many exporters are successful is that they have selected the right overseas partner, giving them local competitive advantage.


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Translating your website
Selling Overseas Online
International Customer Service


  Selling online   International customer services

Online customers are four times more likely to buy from a website in their own language, so multilingual websites soon reap the rewards.



Companies are increasingly realising the potential of reaching their customers directly online. Here are our top tips for selling overseas online.



When providing international customer service it is vital to understand that different cultures experience the same situation according to their own values. 


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