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Reaching customers
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 People Chain


The importance of understanding how to talk to and reach your customers cannot be overemphasised. In this section we will explain some of the key considerations that will help your sales succeed internationally.


Routes to Export Markets


When developing your export strategy, the route or routes into global markets are multiple and the route you choose will ultimately determine your success.



Successful International Marketing


Marketing is a key element of successfully selling overseas. Once you have set up a presence in your chosen market, telling the world you are there is critical.



Working with Agents & Distributors


One of the main reasons many exporters are successful is that they have selected the right overseas partner, giving them local competitive advantage.



Translating your website


Online customers are four times more likely to buy from a website in their own language, so multilingual websites soon reap the rewards.



Selling Overseas Online


Companies are increasingly realising the potential of reaching their customers directly online. Here are our top tips for selling overseas online.



International Customer Service


When providing international customer service it is vital to understand that different cultures experience the same situation according to their own values.




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