We are delighted to announce that the Doing Business in Germany Guide and Doing Business in Ireland Guide are now available for free, both online and off.

Anyone interested in trading with Germany or Ireland can now visit the websites; download a PDF or e-Flipbook version (click here for Ireland and here for Germany); download an app (from both the Apple App Store and Google Play Store); or request full colour, hard-copy brochures (by emailing us).

The main objective of the Doing Business in… Guides is to provide you with the basic knowledge about the country that will help you to begin exporting your goods and services, including:

• Overviews of the economy, business culture, and potential opportunities
• Identifying the main issues associated with initial research, market entry, and risk management
• Cultural and language issues

We do not pretend that this guide provides all the answers, or a formula for guaranteed success, however novice exporters in particular will find it a useful starting point and we have signposted to other sources of help and information as much as possible.

Further assistance is on hand from the UK Trade & Investment teams in Germany and Ireland, for whom full contact details can be found in the guides.

In order to take your business to the next level, we have also carefully selected a variety of essential service providers as Market Experts, including Commerzbank, Luther, and Deutsche Post in Germany and Ulster Bank, TMF Group and Am Post in Ireland.

The guides are the latest in a series produced by the Institute of Export, with invaluable support from AST Language Services, British Chamber of Commerce in Germany, British Irish Chamber of Commerce, British Embassy Berlin, British Embassy Dublin, British Expertise, IDA Ireland, UK Export Finance, and UK Trade and Investment.

Lesley Batchelor, Director General of the Institute of Export, said: “Our Doing Business Guides are an important part of our work to embed professionalism in international trade. The Guides give new exporters the opportunity to think through the relevant market issues and plan a route-map for a successful exporting journey.”

About Germany

In 2015, Germany had a GDP of more than USD $3.85 trillion, averaging out to USD $39,717 GDP per capita. This makes it not only the largest economy in Europe, but the fourth strongest economy in the world. Its consistently strong economic performance offers long-term growth potential for UK businesses, as domestic demand is rising.

The country’s highly developed infrastructure, stable economy and location in the middle of Europe make it especially attractive for foreign investors.

Many studies have named Germany as one of the most attractive investment locations in the EU and, as such, the country continues to receive large amounts of Foreign Direct Investment. The business environment is well-regarded around the world for its integrity, safety, reliability and transparency and the government provides a number of investment incentives at both a regional and federal level – making it a promising business destination.

About Ireland

The Republic of Ireland covers an area of about 70,000 sq km. It is the UK’s fifth largest export market and imports more from the UK than any other country. In 2014, exports of goods and services from the UK to Ireland totalled £27.86 billion.

Ireland is the UK’s largest food and drink export market, and second largest market for clothing, fashion and footwear. Trade in other sectors continues to grow. Two-way trade stands at over EUR €1 billion per week.

Ireland is an ideal first-step market for UK companies, ranked 17th out of 189 in the World Bank’s 2015 Ease of Doing Business index (the UK ranked 6th). Although economic challenges remain, Ireland’s GDP is forecast to continue growing over the next two years. The Central Bank of Ireland has forecast GDP growth of 4.8% in 2016.

Visit this link for more information on our Doing Business Guides.

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