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International Customer Service
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When: 9:30 AM
Where: Oxford and Cambridge Club
71-77 Pall Mall
St. James's
London SW1Y 5HD
United Kingdom

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International customer service plays an important role in a global organisation's ability to generate revenue stream and forms an integral part of the global leadership programmes. A customer service experience can change the entire perception a customer has of the organisation.

The Institute has teamed up with 3CN, a leading cross-cultural risk management company, to develop a unique, flexible and cost-effective one-day course.

The course, which draws on over twenty years of extensive international experience and research, will prepare staff for all stages of dealing with customers from various cultures and answer the following questions: 

  • What are the attitudes to customer service across the globe?
  • What steps of the customer journey are most important in China, India, Middle East, USA, etc.?
  • Can you recognize the true customer needs, breaking the language barrier and reading body language?
  • How do you manage difficult customers and deal with crisis in various cultures? 
  • Staff involved in international customer service


By the end of this programme, attendees will be able to:


1. Manage their international customer service effectively, understand various cultural attitudes to customer service and customer support. 

2. Analyse and understand international customer needs, decoding body language, dealing with customers across the language barrier, avoiding the risk of causing offence.

3. Recognise and utilise different, country-specific customer service techniques and the powers of persuasion,

4. Understand culture specific attitudes to:  questioning, service expectations, attitude to time and deadlines.

5. Manage misunderstandings and conflicts, deal with emergencies in accordance with national expectations of various cultures.  

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