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Russia Without Tears – a workshop for British exporters
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22/05/2018
When: 09:45
Where: The Office Group
East Side, Kings Cross Station
King's Cross
London, London  N1C 4AX
United Kingdom
Contact: IOEx Training
01733 404400


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In association with Culture of Business

Russia without tears – a workshop for British exporters



 

With Russia in the news in connection with chemical weapon attacks, money-laundering and interference in other countries’ elections, and Western Governments placing new sanctions on Russian companies, you could be forgiven for believing that all business between the UK and Russia has been brought to standstill. With the apparent return of the Cold War, what chance is there for normal commercial relations between our two countries?

Surprisingly, a lot. The sanctions have hit certain strategic industries, and companies in those sectors have had to withdraw or curtail their activities. But by and large, the sanctions have been designed to minimise damage to UK business. In fact, British companies are still trading with Russia, and there are plenty of new opportunities for growth in one of the biggest markets on Europe’s eastern border.

After all, whatever the politics, Russia is a country of enormous natural, and talented human, resources. Apart from the obvious oil and gas and extractive sectors which British equipment manufacturers have been supplying for decades, there are many other emerging sectors where British and Russian business can work together. Successful cooperation is possible, for example in scientific equipment, IT, computer games, pharmaceuticals to mention but a few industries where British companies are doing well.

This seminar will balance out the risks and opportunities of doing business in Russia. From market entry to setting up with a joint venture partner, we will explore the many ways of making a success of exporting to one of the most complex countries in the world. The seminar will be deeply practical, dealing with hiring and managing distributors, setting up a representative office and hiring staff, doing business with government, managing logistics, customs and other challenges. We will, of course, also look carefully at the impact for British exporters of the new political realities and how they impact doing business with Russia.

To ensure that we live up to the title of the seminar, we will conclude with a vodka tasting accompanied by zakuski (Russian tapas).

The seminar will be run by Brook Horowitz, Managing Director of Culture of Business, a management and trade consultancy. A fluent Russian speaker, Brook’s career has focused on Russia for the best part of 30 years. He began working there as an export manager in 1987 with John Crane, a mechanical engineering company, part of Smiths Group. In the nineties, he lived in Moscow for 6 years establishing and developing GE’s consumer and healthcare businesses in the former Soviet Union. For the last 10 years he has worked as a consultant and trainer, bringing Western business practices and management expertise to Russian companies and local government. During the seminar, we will be joined on live video by experts in logistics and human resources based in Moscow.

 

Workshop schedule:

10.00 Introduction

10.15 Russia: challenges and opportunities

11.00 Choosing your partners

11.30 Break

11.45 Video conference – Getting in

12.45 Summing up

13.00 Lunch

14.00 Video conference – The Human Factor

15.00 Managing risk

16.00 Discussion and conclusions

16.30 Vodka tasting

 

Member price - £299 + VAT

Non-member price - £399 + VAT

Join the Institute from as little as £70 and save over £100 on your training course!

 

Location

As Station buildings go, King’s Cross is one of the most iconic with Grade 1 listing and designed in 1852. The Office Group have taken two floors of offices that form part of the main station building. Enter from the front of station on the corner of York Way and Euston Road, just to the right of the beautiful arches looming over the main entrance.

Kings Cross East Side

 


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