Indonesia is a large and geographically diverse country that has abundant resources such as nickel, gold, coffee and other forest and marine resources. As part of the Association of Southeast Asian Nations (ASEAN) free trade zone, Indonesia’s strategic geographic position allows easy onward access to other Southeast Asian countries plus China, Japan and Australia for UK companies looking to expand in the region.
The UK is the seventh biggest investor in Indonesia, after Singapore, Japan, US, South Korea, Netherlands, and British Virgin Islands. The UK’s main exports to Indonesia are machinery and transport equipment, chemical and related products, manufactured goods and crude materials. Major British investors include BP, Jardine Matheson, Unilever, Shell, Standard Chartered Bank, HSBC, Premier Oil, BAT, Prudential, Rolls Royce, GlaxoSmithKline and Astra Zeneca.
International surveys show that Indonesians are trusting consumers, highly receptive to advertising and keen to try new things. Indonesia has over 100 million internet users. It is the world’s third-largest Facebook market and fifth-largest Twitter market. Demand from the new middle class is increasing for modern retail and consumer goods, healthcare, education and professional qualifications, information and communications technology (ICT), transport, construction, and manufacturing.
About the guides
The main objective of this Doing Business in Indonesia Guide is to provide you with basic knowledge about Indonesia; an overview of its economy, business culture, potential opportunities and to identify the main issues associated with initial research, market entry, risk management and cultural and language issues.
We do not pretend to provide all the answers in the guide, but novice exporters in particular will find it a useful starting point.
This FREE guide is available in 4 formats:
Available on the iTunes App Store and Google play