Trainer: Richard Brentnall MIEx
Members £225 + VAT and Non-Members £295 + VAT
12 CPD points
Course Outline
This one day course increases the effectiveness of any export marketer through the development of a comprehensive and logical business plan. Each key element is examined and discussed in detail and guidance provided for ongoing application.
Particular Objectives of this course are:
Having a full insight into structuring export strategies and tactics into an Export Business Plan
Relating Export Business Planning principles to course participant's current practice and identifying opportunities to build added value for both existing and potential business. Ensuring appropriate models and matrices are provided for ongoing application and adaptation by course participants. Providing a balanced vision of maximising the opportunities whilst minimising the risks when undertaking exporting ventures
Topics Covered
1. Developing the Export Business
- Approaches to business
development
- Setting overall strategies
- Use of Ansoff's grid
- Overall Plan structure and
sequence
2. Market Analysis
- Key requirements
- PEST analysis
- Competitive analysis
- Sources of information
3. SWOT analysis
- Importance and structure
- Illustrations
4. Marketing Mix strategies
- The Export Marketing Mix
- Product, Place & Promotion
Tactics
- Segmentation strategies
- Preferred channels of distribution
- Export promotion objectives & types
5. Setting Pricing strategies
- Pricing approaches
- Design and use of Export pricing
models
6. Completing the Export Plan
- Key assumptions
- Sales / Volume projections
- Pricing summary
- Marketing tactics
- Support resources
- Budgets
Key measurement criteria
- A portfolio of methods and techniques
- Use of Performance measurement templates
Course Fees
Members £225+VAT and Non-Members £295+VAT
Locations:
Export House, Minerva Business Park, Peterborough, PE2 6FT
London - West End
Dates:
17th August 2010 Peterborough
22nd September 2010 Peterborough
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International Trade Training 
