One of the most crucial decisions to be made when setting up an export channel is, of course, the price of your products. Setting the right price – and getting it – is not a simple task as there are many variables that can turn the opportunity to make a profit into an unmitigated disaster.
Considering the basic costs incurred in supplying the product is a starting point, but how many first-time exporters will have remembered to factor in the cost of actually collecting the money from customers? Continue reading →